Save at the Hede Fashion Outlet Factory Mall near Gothenburg, Sweden

The Hede Fashion Outlet mall in Kungsbacka near Göteborg in Sweden is a large factory stores shopping center with savings and discounts on designer labels.

Hede Fashion Outlet in Sweden

Factory store shoppers may save big on international, Scandinavian, and Swedish brand names at the Hede Fashion Outlet shopping mall near Gothenburg in Sweden. Hede Fashion Outlet, previously Freeport, generally offers savings from 30 to 70% off retail prices on more than 150 brands in around 60 different shops. In addition to the regular clothes, shoes, and accessories, the Hema outlet mall also has a large number of home and houseware stores with major European and Swedish brands selling lifestyle items at vastly reduced and bargain prices. The mall is easily reached by car or train from Gothenburg in less than half an hour.

Hede Fashion Outlet near Gothenburg, Sweden

Iitala at Hede Fashion Outlet in Sweden 1145

Hede Fashion Outlet to the south of Gothenburg is one of the largest factory brands outlet shopping centers in Sweden. Here discounts are available on more than 150 brands in 60 single and multi-brand stores.

In addition to the usual international brands that may be found in almost any factory stores outlet mall in Europe, Hede Fashion Outlet also has a refreshingly large number of Scandinavian and Swedish brands with shops in this center.


Top Brand Names at Hede Fashion Outlet

Adidas at Hede Fashion Outlet in Sweden 1148

Some of the top fashion brands with their own shops at the Hede Fashion Outlet include Abecita, Acne, Adidas, Desigual, Filippa K, Gant, Guess, Hugo Boss, Kaffe Cream, Norrøna, Nudie Jeans, Odd Molly, Oscar Jacobsen, Peak Performance, Polaren o Pyret, Tenson, and Tommy Hilfiger.

Further brands are represented in multi-brand stores, e.g. Björn Borg, Bläck, Bondelid, Dobber, Geographical Norway, NN07, Stockholm, and Stylein.

Children love the play areas and the large Lekia toy store.

The Lindt store sells discount Swiss chocolate. A couple of cafés make for a pleasant coffee and cake break (fika). Some fast food is available but a decent meal is better enjoyed elsewhere.

Home Wear Savings at Hede Fashion Outlet

Kosta Boda at Hede Fashion Outlet in Sweden

The Hede Fashion Outlet shopping mall near Gothenburg has a large number of home and lifestyle brand factory stores. Hemma and Interiörhuset have a large selection of home wear and interior decoration items from a variety of brands.

Two famous brands in Scandinavian design have large stores with glassware, cutlery, porcelain, and kitchenware at factory discount prices: Itala Outlet (including also further Finnish brands such as Fiskars, Hackman, and Rörstrand) and Orrefors / Kosta Boda (including also Sagaform and Stelton).

Similar savings are possible on more international brands in the Le Creuset store and the multi-brand Home and Cook (e.g. Jamie Oliver, Krups, OBM Nordica, and Tefal).

Hede Fashion Outlet Opening Hours

The Hede Fashion Outlet shopping mall is open daily from 10:00 to 19:00. The factory stores are open on Sunday and most public holidays too.

Tax-free shopping is available through Global Blue for non-EU residents. Refunds are generally around 19% back on purchases over SEK200. Ask in any shop for details.

Transportation to the Hede Fashion Outlet Mall

Getting to the Hede Fashion Outlet, Kungsparksvägen 80, 434 39 Kungsbacka, is easy by car or public transportation.

The factory outlet stores are only around 25 km to the south of Gothenburg in the northern suburbs of Kungsbacka very close to the motorway. Use exit 61 from the E6 highway. Plenty of free parking is available.

Getting to the Hede fashion outlet mall is very easy by train too. Hede railway station is only two blocks from the factory stores. Trains – several per hour – take only around 20 minutes from Göteborg.

Several further large stores are very close to the fashion outlet mall, e.g. Jyst, Elgiganten (consumer electronics), ICA Maxi hypermarket, and a Willys Supermarket.

Henk Bekker in armor

About the author:

Henk Bekker

Henk Bekker is a freelance travel writer with over 20 years of experience writing online. He is particularly interested in history, art, and culture. He has lived most of his adult life in Germany, Switzerland, and Denmark. In addition to, he also owns a travel website on the Lake Geneva region of Switzerland and maintains statistical websites on car sales and classic car auction prices. Henk holds an MBA from Edinburgh Business School and an MSc in Development Finance from the University of London.

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